Are you wanting to get yourself out to a lot of customers? Do you know that Facebook can help you with that? There are tons of folks registered to use Facebook, and if you act wisely, many can become your fans.
Be sure to link all content published online back to your Facebook page. If you’re a blogger you should put a link to your Facebook page at the end of your posts. Your Twitter page and other pages can be linked straight to your Facebook account.
Consider creating a group instead of a page. A Facebook group allows users to have their own community. You could even set up both a group and a page if you would like and if it makes sense for your business.
Use the custom tabs on Facebook for greater efficiency. Organize the information found on different parts of your page in order to optimize your business and show potential customers the most relevant information. As an example, if you wish to hold a contest, put all the information regarding this in one tab.
Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. This is a good way to improve your conversion ratio and reduce what you spend to develop your campaign.
You must not forget your current customer base. A shocking number of people fight to get new likes instead of catering to their current fans. You should ensure that your audience feels appreciated. That leads to real engagement in your brand, so don’t forget about these champions of yours!
Always respond to comments as well as posts that are posted on your Facebook wall. If someone takes the time to speak to you on your profile page, then you need to make the time to speak back to them. Facebook is similar to a phone call, you would respond to that, right?
Give your followers something to sign up for. Giving your visitors some sort of prize for signing up or registering for a service is a great way to connect with them. Hold contests and sweepstakes or just offer free samples of the product.
Never make the assumption that Facebook is the only game in town when it comes to social media marketing. Facebook is very popular, but other sites may appeal to other demographics. Before you commit to Facebook, research which networks are most used by your target demographic.
Be sure your brand has its own personality. You don’t want your brand to be viewed as stale or stuffy. Be certain all your advertising stays professional, even those ads that are skirting the borders of being “edgy” or “trendy.”
It should be clear by now that Facebook is a powerful marketing tool. There are quite a few people out there that use Facebook and that means that you can reach out to them if you know what you’re doing. The tips in this article will help your business grow while you are socializing this your audience. The possibilities are truly endless.