Many people reject the idea of email marketing because they equate it with spam. It is your job to make your emails so desirable that the customers both look and act on them. Read the following article to learn some strategies you can use right now to start an email marketing campaign or improve an existing one.
You should not send out emails unless you have the authorization to do so from your customers. If you don’t, complaints that you are spamming people will increase, and that may cause you to lose customers.
Always have one clear message in each email. You don’t want to bore or overwhelm your customers with too much content in the emails you send out. Focus on one topic per email and go straight to the point. Your customers will be pleased that they are not being bombarded with superfluous data.
Keep track of the subject lines on e-mails that get opened and those that do not. Choose one email, randomly split the mailing list in two and send each half the same email with different subject lines. This way, you can see which kinds of wording are successful at garnering a response and which kinds of wording fail to do so.
Make your emails rich in content and place helpful information in them as opposed to just placing sales information. Provide your readers with articles that they can’t find on your site. Make sure to add special offers and discounts for your products and services. Send special deals and holiday greetings, and remember to not only email when you desire something of your customers.
Do not send more than 1 email a week to your subscriber base. Remember that your subscribers are busy, and that they probably receive a lot of email each day. Sending more than one a week may make them skip or delete your messages without regarding your work.
Your company’s branding should extend to the marketing you do through email. Since this is true, you should put time and effort into designing an email template that includes your logo and anything that sets you apart from the crowd. By doing so, you can make your emails recognizable to your readers and make use of any preexisting familiarity they have with your company.
Give your customer a clear choice to opt in to your email marketing, and an easy way to opt out, in order to build customer confidence. If you don’t do this, your customers, and the people they exchange email with, will lose trust in you, giving your business a bad name. You may also find yourself blacklisted by some ISPs, making even bigger problems for the campaign and business.
Use these suggestions, and your knowledge of your target audience, to create fabulous marketing emails. Think about what readers might want to see. Or, what they will like to read. How can giving them what they want turn into sales for you? Take the tips and advice you have learned and get your business growing!