When using Facebook to promote your business, know that it is a form of marketing with no particular rules. Every company must target a different audience. The article below will give you some powerful guidelines you can use to benefit from this great marketing tool.
You should give a product or service away to get people interested. Encourage your visitors to join your page in order to be eligible for some free products. Be sure that you announce winners on Facebook. Repeat this process whenever you need to gain more subscribers.
Any online content that you publish should link to your Facebook page. If you publish a blog, configure Facebook to automatically include a link and summary of your post. Your Twitter page and other pages can be linked straight to your Facebook account.
Keep spam off of your Facebook page. You can put filters in place that will help you to keep things on track when you are away. Anyone with admin rights can put in keywords into the filter that are going to be filtered out.
Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. Just get the offer all set up and change it to “Promoted Post.” This will encourage people to come to your page.
You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. This method will lower your campaign cost and increase your page’s conversion rate due to the fact that more leads will turn to actual sales.
You need a good fan base when you are using Facebook as a marketing strategy. Save your major marketing investments for after you have built a base of a few thousand Facebook fans. If you have that may fans, you can see some real success.
Get fans involved in brand or company decisions. People like to get involved. If you ask your customers what they want it will help your campaign. For example, if you run a blog you could ask them what kind of posts you should make.
Commit solid resources to your Facebook marketing plan. So many people are on this site that you want your efforts to pay off. Anyone who takes over this responsibility cannot be working on 20 other projects; Facebook marketing will never get the time that it deserves to reach its full potential. Distribute the resources to get more out of it.
Seek out opportunities to show your expertise. Facebook is great for demonstrating your ability to be a niche leader. Try finding opportunities to answer some questions and posting relevant comments to your field. You will earn respect and admiration, which will in turn earn you more followers!
You should now have a good understanding of Facebook marketing, you should be ready to put it to work for you. Use it and grow a campaign that really optimizes Facebook’s potential. Start today, as time is money when it comes to marketing.