Facebook Marketing 101: Everything You Need To Know

Getting yourself recognized on Facebook is something that can build up your brand while allowing you to speak with your customers. You should learn everything you can about Facebook marketing prior to kicking off a campaign. Look over the following Facebook marketing advice prior to beginning your campaign.

Make sure you talk to your fans regularly in order to find out what they want from your business. Take everything that is posted into consideration. Many successful businesses have gotten several marketing ideas from the public. Your current fans are the reason for your success so don’t ignore what they have to say.

Facebook is a content sharing medium. It isn’t just informal chit-chat, it can be a large content format. Use it in this way. Write content for Facebook like you would for any other blog, then point your other online presences at your Facebook page. It brings plenty of traffic for your business.

Improve the Facebook marketing interface of your page using custom tabs. Custom tabs let you optimize information on your page for visitors that betters your business. For example, if a contest is going on you can have a tab there to get more information about it.

Facebook advertisements can help your marketing goals. You can customize your ad by having people of a certain age or gender view it. You can also make sure you stick to a budget. There isn’t a huge contract either. You are able to discontinue your ad at any time.

Hold a giveaway to entice customers. Reward those who sign up for your newsletter or like your page. This technique will increase your visibility without the necessity of spending much money.

Immediately answer any questions and comments that your followers post on your Facebook wall. If someone takes the time to speak to you on your profile page, then you need to make the time to speak back to them. You would not ignore phone calls, so why would you ignore Facebook posts?

Your posts need to be interesting and useful. Your followers should learn something from what you post or they should be entertained in some way. You don’t want to “sell” your customers too often because this will irritate them.

Hide your content from non-fans. If your Facebook page has a hidden area that can only be seen by followers, you can motivate more visitors to convert to followers. However don’t hide too much, as it will impact your SEO.

Create a group for your business. This will group together all of your potential customers. You can also give your group customers advance notice of deals and coupons or even create special sales just for them. This will help develop a good relationship with potential clientele.

As you can see, it is important to study the techniques of marketing via social media before starting your Facebook campaign. Remember to keep your target audience in mind when developing your campaign. Learn all you can about Facebook marketing prior to starting your campaign.…

How To Find Out Which Video Marketing Strategy Is Best For You

While video marketing is a useful thing, it can take a lot of effort to construct a marketing plan. It is a good decision to use video marketing as a promotional tactic for a business. This article contains a number of helpful tips to help your get started with a video marketing campaign. Read on.

Make sure your videos remain focused and on topic. When you don’t prepare it is easy to chase rabbits. Before you film, take a few minutes to create a brief checklist of what you must cover in the video. Being specific can really help you successfully market your product.

Tutorial videos for your products are always a great idea. This type of video will not only help solve your current customers’ problems, it will also help show new customers why they should purchase your products.

If you want people to purchase something, it is important to have a visible and working link. It’s best if the link sits inside the player, but works in the description if that’s not an option. This ensures it can’t be stripped from it.

Try to get co-workers or other employees interested in creating videos. Search for someone who smiles often, dresses nicely, talks clearly, and seems comfortable being recorded. Don’t hesitate to use multiple employees if need be.

Try answering customers questions in a video. While many people put FAQs on their website and expect users to read them, it is a good idea to make a video. This provides visitors with the choice of how they wish to receive their information.

Although lots of YouTube videos go viral, you can’t expect to just post a video onto YouTube and have it go viral by itself. It takes a great deal of marketing on your part to get them there. You need people to know it exists so they can find and view it!

Short and concise is the key. Keep your marketing video less than 3 minutes long to keep the viewer interested. Five minutes is okay for tutorial videos, though. Short and sweet is always a great motto.

Embed your video on your website in addition to simply posting it on YouTube. While existing customers may not visit YouTube to see your video, they will be able to see and watch it if it is on your site. This is a great way to expose your video to many different viewers.

Don’t try to come across as something you are not when producing your videos. Viewers want to understand what you are all about. Once people get comfortable buying from you, they will become less likely to shop elsewhere. Many customers appreciate the chance to link a friendly face to a company and its products and services.

As was mentioned in the beginning of this article, there is no greater way to connect to your target audience than through video marketing. The tips you’ve read here can help you use video marketing effectively. Apply the advice from this article and you will be on your way to successful video marketing.…